redPIPE Blog

Failures happen. Accidents occur. By now, the unexpected should be expected. No matter how solid your connectivity is, you need to have a go-to safety plan. But what is that go-to plan? As an ISP, you realize how important it is for you to offer a failover Internet solution. But that solution can't be the same technology you already offer, can it?

Of course not. Offering the same technology as your backup is senseless. If your main connection fails, so too will your failover Internet. That's why ISPs tend to bring in a competitor's line as that second connection ...

Wait, what? You're actually expected to invite a competitor into your clients' world just so you can provide a failover connection? Yes ... and no. Here's what we mean.

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Virtually anything could knock down a business's Internet connectivity, from the wrath of Mother Nature, to the error of humans, to even the most common of causes, traffic jams and bumps along the information highway. And while these failures are expected by the masses, they are never tolerated well. Providers that offer a failover safeguard, or a backup Internet connection option, offer businesses a net to fall upon when their primary connection fails. All services, from voice to data, can seamlessly roll over onto the backup Internet, with your clients being none the wiser.

A backup Internet plan is like having...

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Retailers rely heavily on the constant connectivity that their ISPs can provide. How frequently do consumers leave their house expecting that they don't need anything more in their wallets than plastic? While some people still hold onto cash for emergencies, the vast majority of retail consumers assume that they can get through their regular transactions with their debit card or credit card.

Retailers know this, which is why they expect their ISPs to keep their Point of Sale (POS) systems running smoothly. This is particularly important during the holiday season, where people head to retail stores in droves, and on a mission to get through their shopping ordeal as quickly as possible.

Having a fully functional...

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The good news is that the internet has become so pervasive no business, small, medium or large can operate for long without connectivity. As an ISP go...

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If you are a business that has become internet dependent, what is your plan when your ISP experiences problems and your connectivity fails? It's going...

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